Braids, Bonds & Eastbound Gym Photoshoot by Dominique Straal
A moment of everyday intimacy, where love meets street culture. From braiding hair in the comfort of home to wearing the energy of the streets. A reminder that style isn’t just what you wear, it’s the feeling, the connection and the stories behind it.
Inspired by the late and great Bruce Lee, this collection is crafted for fighters, dreamers, and everyone in between.
The Never Ever Land x Eastbound Gym capsule collection is a tribute to resilience, strength and community. Designed in collaboration with Eastbound Gym, located in the east side of Amsterdam, this limited-edition collection blends the grit of the boxing world with the bold identity of Never Ever Land.
At the heart of this collection are two standout jerseys and a sleek tracksuit, each created with movement, confidence and style in mind. The jerseys take inspiration from the energy of the ring, featuring dynamic designs that reflect both the discipline and passion of fighters & dreamers. Meanwhile, the tracksuit is a statement piece—perfect for training, everyday wear, or simply carrying that fighter’s mentality wherever you go.
The collection is more than just apparel; it’s a symbol of the connection between sport, culture, and self-expression. Whether you’re stepping into the gym, the streets, or your own personal arena, these pieces are designed to make you feel unstoppable.
The capsule collection is now available online.
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Enjoy the pictures!
