The Never Ever land cap is part of our special 20-year tribute to the iconic Beamer E90, blending bold design, culture, and a bit of attitude this is all stitched into a statement piece you can actually wear.
Made from sleek Vegan leather, the front features a clean embroidery of the legendary E90 alongside the phrase “NEVER EVER LAND” in M-inspired colors. On the side, the signature silhouette patch with James the Panther which is also seen on our keychain. And on the back? We kept it honest with “F* Racism”** stitched unapologetically, because real car culture doesn’t leave anyone out.
Topped off with a gold-accented strap and custom hardware, this cap is built to turn heads while staying rooted in the culture.
Whether you’re hitting the meet, cruising the city, or just vibing, this cap’s got the same attitude the E90 carried from day one